Dr. John C Conklin

Additional Resources

Google Analytics Academy on Skillshop- Google's official free training platform offering self-paced courses on GA4 fundamentals, perfect for supplementing weeks 3-4 when students explore analytics tools. Google Analytics
Analytics Mania GA4 Fundamentals Course- A free 90-minute course with video lessons, a 30-question quiz, and a completion certificate covering property setup, event tracking, and explorations. Link: Analytics Mania
YouTube Playlists- The "Web Analytics For Beginners [2026 Updated]" playlist provides current video tutorials that align with your course's progressive structure. MeasureSchool and Analytics Mania channels are recommended for practical GA4 implementation and debugging tutorials.

Google Analytics 4 Beginner's Guide- Productive Blogging's 2026 tutorial walks students through GA4 navigation and interpretation, complementing weeks 3-4 discussions on web analytics fundamentals. Link: Productive Blogging
GA4 Certification Study Guide- A comprehensive 2026 study guide with hands-on practice materials that students can use alongside your weekly assignments. Link: Mikko Piippo

Qlik's 170 KPI Examples & Templates- Extensive collection of KPI examples with practical templates, directly supporting week 7's assignment on explaining KPIs. Link: Qlik
Web Analytics Dashboard Examples- Coupler.io and SimpleKPI offer customizable dashboard templates that show visitor behavior, conversion paths, and performance metrics illustrating concepts from weeks 6-7.
Amplitude's Website KPI Dashboard Template- Provides real-world examples tracking daily users, session length, and user demographics—perfect for demonstrating the "Executive Dashboard Trinity Mindset" covered in week 6. Link: Amplitude

Free GA4 Resources eBook- A six-module guide covering GA4 setup and reporting that students can reference throughout the 8-week course. Link: Analytics
Web Analytics Dashboard Guide- Improvado's guide on defining business-critical KPIs (3-5 metrics) and building effective dashboards, supporting weeks 6-7 content. Link: Improvado

Introduction to Google Analytics 4 eBook - A comprehensive 29-page PDF covering GA4 features, calculation differences from Universal Analytics, setup instructions for new users and upgrading from UA, Google Tag Manager integration, and navigation guidance. Link: easyinsights

GA4 Setup Checklist for Businesses - A 7-page practical PDF guide covering account creation, tracking code installation, data stream setup, and report configuration with both basic and advanced settings. Link: wsisme

Beginner's Guide to GA4 for Small/Midsize Businesses—Step-by-step PDF explaining key changes from Universal Analytics and how to measure marketing activity in GA4. Link: mediavalet

Google Analytics 4 Tip Sheet - A 28-page document with GA4 cheat sheets, tips for user reports, behavior reports, and instructions for reviewing and downloading data in multiple formats. Link: https://ttchub.org/regcenters/webadmin/tools/documents/GA4_Tip_Sheet.pdf

Google Analytics Metrics and Dimensions Cheatsheet - A complete overview PDF of GA dimensions and metrics (excluding AdWords/AdSense-specific ones), perfect for quick reference during assignments. Link: liip

Analytics Tagging Cheat Sheet - Outlines the purpose and components of effective analytics tagging, data layer structure, tagging plans, page-level vs click-level events, and KPIs. Link: scribd

Analytics Cheat Sheet by Content Factory - A 7-page guide focusing on Google Analytics and SEMrush for traffic analysis, ideal for weeks 3-4 when students explore analytics tools. KPI Dashboard Templates. Link: contentfac

Smartsheet KPI Dashboard Templates - Downloadable Excel and Google Sheets templates including simple KPI dashboards with horizontal bar charts, line graphs, and histograms; KPI performance dashboards with month-by-month and YTD tracking. Link: smartsheet

KPI Dashboard Excel Template (Google Sheets Compatible) - Free, ready-to-use template with automatic formula calculations that students can customize for week 6-7 assignments on executive dashboards and KPIs. Link: oboard

Template.net KPI Templates - Pre-designed, customizable Excel templates for business analytics and performance tracking, available for free download and print. Link: template